Logos & Usage
Horizontal & Reversed
Stacked & Reversed
Usage
Correct
Use the Regular logo over light colored or white backgrounds.
Use the Regular logo over very light colored photography.
Use the Reversed logo over dark colored backgrounds or photography.
Incorrect
Do not use the logo over low contrast colors.
Do not use the logo on overly busy backgrounds.
Do not use the logo without the “Tech Conference” tagline.
Do not use the logo over distracting graphic elements.
Trimble Logo
Insight Tech Conference is a Trimble event. The Trimble logo must appear on all Insight assets to affirm that identity. The Trimble logo is contained in a rectangle box, using Trimble Blue (Hex #006FB0). The width of the box should be the size of the word "Insight".
Please abide to the sizing, placement and clearspace rules below.
Clearspace
The clearspace around the full lockup should be equal to the height of the first letter I in Insight to the blue dashmark below it. This is referred to as the "Insight Logo Height" in the examples.
When determining the clearspace of the Trimble logo inside the blue box, use 1/2 the height of the Trimble Globe for the bottom and side measurements. For the top of the Trimble logo, and between the blue box and the Insight logo, use 1/2 of the Insight Logo Height.
Usage
Correct
Incorrect
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Dedicated to the world’s tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work.