Welcome to the 2025 Brand Identity Guide for Insight. This document outlines the elements that form and shape this year's visual identity, and provides specifications for their use. By observing the guidelines we can ensure consistency across all branded communication and collateral.
Where Technology Meets the Road
This year’s theme, “Where Technology Meets the Road,” embodies our commitment to providing practical, forward-looking solutions to the challenges our customers face across the global supply chain. The color palette that supports this theme combines Trimble and Transporeon design language to evoke electricity, movement and harmony.
The dynamic visuals use bold, colorful lines to represent roads on a map, as well as the abstract flow of data, and a gradient color scheme to give the impression of continuous motion and progression. The surrounding white lines emphasize the idea of unifying the transportation and logistics industry through technology.
With regards to colors, a theme-exclusive electric blue (#00b8e4), alongside Trimble Blue, is used to contrast with Trimble Gold and Transporeon’s iconic yellow to create that impression of vibrancy and energy. By combining this motif with Trimble Grass Green, we symbolize both companies’ commitment to a greener future in transportation.
We encourage you to use this design and these colors wherever you might promote the 2025 Trimble Insight Tech Conference and the 2025 Transporeon Summit.
Resources All resources mentioned in this guide can be found and downloaded from the approved folder.
Copyright & Trademarks ©2024 Trimble Inc. All rights reserved. Trimble, and the Globe & Triangle logo are trademarks of Trimble Inc. registered in the United States and in other countries. All other trademarks are the property of their respective owners
Confidential Information No part of these guidelines are to be copied or reproduced in any way without prior written permission from Trimble Inc.
Trimble Inc. shall not be liable for technical or editorial omissions or mistakes in this manual, nor shall it be liable for incidental or consequential damages resulting from your use of the information contained herein.
© 2024 Trimble Inc.
Dedicated to the world’s tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work.